Exhibitors for Husker Harvest Days dealing with changes
Focus shifted from in-person interaction to virtual content
HASTINGS, Neb. (KSNB) - This year, Husker Harvest Days was turned virtual and exhibitors are adapting. Farm Progress Virtual Experience continues through Thursday.
T-L Irrigation of Hastings has been involved with Husker Harvest Days from the very beginning. The company typically spends nearly three weeks in Grand Island preparing the grounds, getting equipment ready, making sure it works and setting all of the equipment up.
This year the focus shifted to creating and releasing virtual content, which eliminates the human aspect of the event.
“It’s much tougher to be able to think how the customer or how the experience is going to be for them when they come see the products that we have to offer," John Thom, Vice President of T-L Irrigation, said. "It’s harder for us to kind of see what we need to show them so they experience it as if they were there.”
The shift from in-person to virtual also creates the potential to lose interest from customers.
“Absolutely there’s always that thought to lose some of our leads that we may have generated from people who didn’t get to see us or physically see our pivots run or how smooth they run and things like that," Thom said.
FPVX ends Thursday, Sept. 17 with the “trade show experience” running throughout the day. It is free to participate in FPVX by visiting the Husker Harvest Days website.
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