A change in Halloween traditions

Stagecoach sees a shift in consumer activity, costume tendencies and gatherings
Published: Oct. 28, 2020 at 6:11 AM CDT
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KEARNEY, Neb. (KSNB) - The big topics surrounding Halloween this year range from costumes, to social gatherings, to trick or treating. One store in Kearney known for the day is seeing a change in how people are preparing for the day.

Stagecoach is known for its wide range of costumes, makeup and accessories - as well as gifts and jewelry on the opposite side of the store - and this year the owners are seeing a shift in consumer activity as Halloween approaches.

Falling on a Saturday, Susan Glandon, one of the owners, says this year should have been a huge year for Stagecoach. And, although better than expected, it’s nowhere near what a “normal” year would bring with Halloween falling on a weekend.

Glandon says there seems to be more worry among consumers while also being a heightened sense of excitement and anticipation for the day.

“People are a little more worried, people are worried about going to parties," Glandon said. "We’re seeing a trend this year where people aren’t going to great big parties, maybe they’re going to a smaller house party or maybe it’s an outside event.”

The way people are purchasing has also shifted, Glandon said.

“We’re seeing a pretty good trend in people buying masks and they can wear their COVID-19 mask underneath a different mask and that’s been really neat," Glandon said.

Beyond more masks being purchased, customers are buying more items and piecing costumes together. They’re also trying on fewer items out of precaution and coming in with more questions or seeking out suggestions for homemade costumes.

Glandon, as a Halloween aficionado, is anticipating the day and believes it can happen safely and successfully in a fun, traditional manner as long as people are aware of who they’re with, their physical situation and taking safety precautions.

Stagecoach is open 9 a.m. to 9 p.m. Monday through Saturday and 9 a.m. to 6 p.m. on Sunday.

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