JBS Swift donates $10,000 to CDHD for new campaign

GRAND ISLAND, Neb. (KSNB) - JBS USA is helping out the Grand Island community once again as part of their Hometown Strong Initiative. This time around, they donated $10,000 to the Central District Health department to develop a new campaign to debunk COVID-19 myths.

The health department believes there’s a lot of misinformation out there, and as part of their campaign, they plan to partner with other organizations in the city to help relay the correct information.

“There’s a lot of information out there, some of it is truthful, some of it is not,” CDHD Director Teresa Anderson said. “Our job, in order for people to feel comfortable with taking the vaccine, is to help them to understand and answer the questions that they have, “how safe is that vaccine, does it really work?”

The department approached JBS for help on this endeavor, and they are grateful for their donation, and for all the help they’ve provided the community throughout the coronavirus pandemic.

“What we’re going to do with these funds is develop some information that’s from a trusted source, so will be developing a media campaign that has individuals that speak the language as their first language who represent the communities that we’re seeking to educate,” Anderson said.

They plan use the entire donation to provide facts for the district, and to make sure it’s distributed evenly throughout the community, they will produce educational materials in four different languages.

“By the first of February we should be in Phase 1B,” Anderson said. “We should have a solid campaign out there for people to access however they choose, and to provide them with the comfort and the knowledge that they need in order to seek a vaccine.”

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