Hastings College student balances school and entrepreneurship
HASTINGS, Neb. (KSNB) -
From roasting the beans to packaging the beans, LeNoir Dimbaya Coffee Owner Sidy Sissoko is determined to get fresh organic coffee from East Africa to local brew lovers in Hastings. The Hastings College senior says entrepreneurship has always been a goal since childhood.
“Growing up in Africa, both my parents owned businesses.” said Sissoko.
Sissoko was born in Mali, Africa and moved to the United States at the age of the 15. He knew he would start a business but didn’t know what type until he recognized his love of coffee, and specifically coffee from Africa.
“African coffee has a very unique taste, and the people who know coffee, they all can taste that.” he said.
Sissoko is now finishing up his senior year as a business administration major. As a full time student and entrepreneur, balancing both can have challenges but Sissoko says his passion makes it worth the effort.
“It’s hard, but its also about passion you know, if you have a passion about something, it’s easy.”
Whether it’s at local grocery stores or local coffee shops, Sissoko aims to build positive relationships within the community and his education gives him the necessary skills to succeed. He often samples his coffee to Hastings residents at those local businesses.
“For me, I’m learning how to develop this business, how to interact with other people, how to penetrate in a different marketing system, how to get my brand’s name out there.”
LeNoir Dimbaya Coffee is mostly online at lenoirdimbayacoffee.com and Sissoko personally delivers the coffee to residents in Hastings. LeNoir Dimbaya Coffee is currently sold at Back Alley Bakery in Hastings, which is the only physical location where people can find the product.
Sissoko says LeNoir Dimbaya Coffee is more than just coffee to him. He said, “My coffee business is not about profit, or getting stuff. It’s about the people, I care about the people, my business cares about people so we want to see that happiness.”
LeNoir Dimbaya Coffee’s moto: One cup at a time, happiness guaranteed.
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