Rivoli 3 getting some big renovations
HASTINGS, Neb. (Press Release) - Fridley Theatres, an Iowa-based movie theatre company, which owns and operates the Rivoli 3 Theatres in Hastings, has plans to renovate its long-time, downtown complex. After a nearly two-year period of uncertainty as a result of the pandemic, the company is confident it is time to reinvest in the aging facility.
“We want to make it a communal experience, you know nothing is better than say watching Scream which comes out this week, in a movie theater when everybody else jumps or with a good comedy when the whole audience cracks up,” said Russell Vannorsdel, President of Fridley Theatres told Local4 News. “You don’t get that experience when you’re watching it at home.”
The pandemic delayed plans to renovate the Rivoli, which have been in the works for several years. “Now, with increased business and amid recent media coverage that a new theatre is coming to town, we believe the time is right to improve our facility,” Vannorsdel shared. “We owe it to the loyal guests of the Rivoli to provide them with a modern, updated theatre experience.”
Phase 1 of the project will include an extensive lobby renovation. The box office will be moved, and the concession stand will be re-designed and replaced. In the new concession area, the company plans to offer expanded food options, including chicken tenders, jalapeno poppers, personal pizzas, and burgers. Its staple items, like popcorn, nachos, soda, and candy, will remain. As a part of this process, the lobby will receive a facelift.
The first phase will also include preservation and repair of existing finishes in the primary auditorium of the building, which features an expansive balcony. Balancing historic charm with modern comfort, the company will equip this space with its branded “UltraLux Loungers,” which are the widest seats available in the industry. These heated, electric recliners feature high backs, moveable love seat arms, and a plush leather finish.
Future phases of the construction project will take the facility from three screens to five, enabling the Rivoli to open nearly all new releases. The company will install stadium seating in several auditoriums, and it will add its luxury loungers in all remaining viewing rooms. In this phase, the corridors and restrooms will be remodeled as well.
A family-owned business, Fridley Theatres prides itself on Midwestern service and exceptional presentation, and it strives to provide its guests with quality entertainment at reasonable prices. The company currently operates 18 locations.
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