Texas Roadhouse to honor late founder by donating to American Tinnitus Association

Published: Jan. 31, 2022 at 5:04 PM CST
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GRAND ISLAND, Neb. (KSNB) - Texas Roadhouses across the country, including the one in Grand Island, are hosting a fundraiser to support the American Tinnitus Association (ATA).

To honor the company’s late founder Kent Taylor, the restaurants along with Bubba’s 33 locations will donate 100% of all profits on Feb. 7 to the organizations.

More than 26 million adults in the United States battle tinnitus. In addition to the restaurant fundraiser, through March 31, Texas Roadhouse will donate ten percent from the online sales of all Texas Roadhouse /ATA co-branded gift cards to the American Tinnitus Association.

The gift cards are available online at texasroadhouse.com

“As we pursue our mission to advance research and find a cure for tinnitus, we are grateful for the support of Texas Roadhouse,” says Torryn P. Brazell, ATA chief executive officer. “Despite its growing prevalence and often devastating effects, tinnitus remains a severely underfunded medical condition. This partnership brings us one step closer to changing the status quo.” 

“We are sincerely committed to supporting ATA’s mission to raise tinnitus awareness, fund research and help individuals who are suffering,” says Texas Roadhouse CEO and President Jerry Morgan. “Texas Roadhouse and our family of employees honor the life and vision of our Founder Kent Taylor, who was passionate about helping others.”

According to the Mayo Clinic, Tinnitus is when you experience ringing or other noises in one or both of your ears. The noise you hear when you have tinnitus isn’t caused by an external sound, and other people usually can’t hear it. Tinnitus is a common problem. It affects about 15% to 20% of people, and is especially common in older adults.

Tinnitus is usually caused by an underlying condition, such as age-related hearing loss, an ear injury or a problem with the circulatory system. For many people, tinnitus improves with treatment of the underlying cause or with other treatments that reduce or mask the noise, making tinnitus less noticeable.

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