Nebraskans can cash in on Halloween candy by sending to American troops
HASTINGS, Neb. (KSNB) - Health and wellness company HealthyWage is in the midst of its ‘Cash for Candy’ campaign that is paying people money to ship their unwanted, unopened Halloween candy overseas to American troops through Operation Shoebox.
The initiative is a reprisal of the 2018 campaign that collected 994 pounds of candy and paid out $9,000 in donations.
“I think it’s just a wonderful way to get these unwanted candies out of our house,” said David Roddenberry, Co-Founder of HealthyWage. “The idea is that after Halloween, you take the extra candy, you ship it off to ‘Operation Shoebox.’ You’re going to get some money in your pocket for doing so and you’re going to get the unwanted candy, unwanted calories out of your house.”
The company said it will pay $10 per pound of candy shipped, up to $100 per individual. There is also a $10,000 cap on the collective payout. Donations will be accepted through Nov. 22.
“HealthyWage pays you money for doing healthy things,” Roddenberry said. “We’re going to cut you a check for 10 pounds per candy sent, so just an awesome way to get healthy, stay healthy, get those calories out of your house and support our troops.”
The ‘Cash for Candy’ program is the latest initiative for the company, which has several “dieting for dollars” challenges that are available year-round. In fact, HealthyWage has paid out a total of $488,517 to 5,058 participants in Nebraska since its inception in 2009, according to data provided to Local4 by the company on Oct. 11.
Per that data, payouts the company has made to participants in the Tri-Cities are as follows: $11,612 in Hastings (50 people); $2,734 in Grand Island (56); and $1,805 in Kearney (80).
“We’re just about using money as a motivator to enhance your weight loss outcomes and drive positive behavior change,” Roddenberry said.
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