Nebraska Passport program now accepting applications to be new destinations

Nebraska Tourism’s Passport program is now accepting applications for 2024.
Nebraska Tourism’s Passport program is now accepting applications for 2024.(press release)
Published: Sep. 1, 2023 at 9:10 PM CDT
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HASTINGS, Neb. (KSNB) - Applications are now being accepted for any new destinations to be added to the Nebraska Tourism Passport program for 2024. Any destination in the state is welcome - past stops have included restaurants, museums, outdoor adventures, retail stores, wineries, breweries, arts destinations and historical markers.

“2023 has provided another strong year for the Nebraska Passport program, and we are excited to continue the momentum into 2024 and beyond,” said John Ricks, Nebraska Tourism Commission executive director. “The program is a win-win: Travelers experience the state’s hidden gems, and communities see increased visitation and economic impact.”

The Nebraska Passport program benefits travelers by helping them create lifelong memories through discovering Nebraska’s hidden gems. It also greatly benefits the 70 chosen Passport stops through increased visitor traffic, sales and awareness.

Fontenelle Forest in Bellevue, a stop on the 2023 Passport, is one of many attractions seeing the benefits of the program.

”Since the launch of the Nebraska Passport in May, nearly 1,000 Nebraska Passport participants made the trip to Fontenelle Forest just to see what we are all about and get their passports stamped in person,” said Dana Meyer, manager of marketing and events at Fontenelle Forest. “Almost 25% of those individuals purchased daily admission to explore the Forest and 15% signed up for our monthly newsletter.” “We are grateful to have been chosen as a 2023 stop and highly recommend it to other organizations who are considering applying for 2024,” Meyer added.Some of the requirements for Nebraska Passport stops are:

  • Offer an exceptional and unique visitor experience.
  • Be open regular, reasonable, consistent hours (including at least one weekend day) during the Nebraska Passport season (May 1 to September 30).
  • Keep the same hours of operation throughout the Passport season.
  • Display excellent customer service.
  • Be a good tourism ambassador for your region. Talk to travelers about other tourism destinations, restaurants, retail stores, etc. in your area that they may be interested in visiting.

To complete the 2024 Passport application, click here. The 2024 program will run from May 1-September 30. Other information about Passport stop requirements, how the program benefits Passport stops and details about the application process can be found here.

The application deadline is November 30, 2023. Applicants will be notified in February 2024, and the 2024 Passport stops will be announced in March. There is no fee to apply or participate. Questions about the program can be directed to