Red Ribbon Week Scottsbluff 2018

Published: Oct. 29, 2018 at 6:32 PM CDT
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Scottsbluff School District is seeing red starting on October 29th, because students and faculty members are wearing red for the Red Ribbon Campaign. This week is dedicated to educating students about drug and alcohol abuse.

“Knowledge is power,” said Jordan Zavala, school psychologist at Jefferson Elementary School. Teachers and staff focused on showing kids how to make healthy choices and teaching students to identify healthy role models.

Students also got involved by wearing red, and participating in age appropriate activities. Observance of Red Ribbon Week is important in our schools because, even at an early age, kids may be affected adversely by drugs and alcohol.

“It’s really all around them. They see it in their community. They see it sometimes in their own homes. So, they need to have that knowledge to know how to keep themselves healthy and safe.” Zavala stated.

The Red Ribbon Campaign began in 1985 and is observed annually to commemorate DEA agent Enrique Camarena, who was tortured and murdered while investigating a drug cartel in Mexico.

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