Goshen County Instagram Takeover to promote local businesses

Once the account is taken over, businesses will be allow to use it for either one week or a total of 10 pictures/videos. So far, 12 businesses have signed up or shown interest; taking over the next 12 weeks. (Brian Sherrod, KNEP)
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GOSHEN COUNTY, WYO. Goshen County Economic Development Corporation is launching their Instagram Takeover.

This launch is used to promote businesses and tourist attractions around Goshen County.

During this takeover, more attention will be drawn to the business and social media account, the business becomes more successful and they will utilize hashtags and followings.

Once the account is taken over, businesses will be allow to use it for either one week or a total of 10 pictures/videos.

The idea comes from success stories across other areas of Wyoming and across the country.

Research and conferences show that millennials used Instagram the most to plan their trips.

“Instagram and Pinterest are now how millennials plan their trip,” said Sandy Hoehn, Community Development Director. “If they see a cool Instagram post or a cool Pinterest post, they want to go there or they will detour one of their routes to go to that location either to take a picture, try the local food or cuisine.”

If a business is interested, they must first fill out a survey.

The survey can be found on their website at goshenwyo.com, their Facebook page by searching Goshen County Economic Development Corporation or on their Chamber Chat messages.

Once the survey is filled out, you will sign off to follow the guidelines.

After following the guidelines, you will then meet with either Sandy Hoehn or Molly Childs.

It is especially important to promote your fellow businesses.

“It’s part of our community to work together and to build each other up,” said Hoehn. “It’s just an easy way for free to provide your neighbor with support. We really encourage that because we are such a small community that we need to promote each other and build each other up.”

So far, 12 businesses have signed up or shown interest; taking over the next 12 weeks.