Superior resident turns goal setting into community-wide project

SUPERIOR, Neb. (KOLN) - A special effort in Superior helped local businesses and organizations set ambitious new goals through a community-wide goal-setting program.

Longtime Superior resident Beverly Beavers, who spearheaded the project, said the town has set and met goals before. “Superior has always been a goal setting community. We set a goal to renovate our auditorium, to renovate our theater, to renovate our skating rink, and we accomplished all of those goals. So, I was looking for something that Superior could do that no other community has done,” Beavers said.

Beavers said she contacted almost every church, business and organization and asked each to contribute three to five goals. “We ended up with 35 participants, and we set 160 goals,” Beavers said. A poster with all of the goals was made to be displayed around town. The goals also were printed in the local paper.

Superior Industries was one of the businesses that set goals. TJ Morris of Superior Industries said the company mainly builds ATV and UTV sprayers. The company’s goals include continuing to build local relationships. “We’d like to have more people come out and check out our shop and our showroom and just see what we have to offer, and see if there’s anything we can help you do,” said Superior Industries co-owner Kendra Morris.

Ideal Market joined in with a goal of updating a mural on its building. “The mural was done in 1993 and 1994,” said Jenny McCord of Ideal Market. Superior school art students are working on the mural.

“It’s always been part of Superior history, so having this opportunity is really huge for the students here,” said Nathan Breland, Superior High School art teacher.

“I’m so excited. It’s going to look so much better now. It’s got 30 years of age on it now,” McCord said.

Susan and Keith Rogers of Superior Outdoor Power also used the process to set goals.

“One of our goals was to hire another technician, because our shop was behind on repairs and service jobs,” said Susan Rogers. “We were able to hire another technician, and then we also set a goal to re-introduce our trailer sales.”

Burger Barn co-owner Candace Pavusa said her business’s goals center on customer experience.

“What we want is everyone that walks through our door, or comes through the drive-thru, to feel welcomed and appreciated,” Pavusa said.

At Propagation Station, the owner is using the goal-setting effort to look ahead.

“I hope one day I can own a bigger business for myself and keep expanding and growing and doing the things I’m passionate about,” said Audrey Morris of Propagation Station.

The local library also took part in the process. One of its goals was creating a “story trail” in the park. Superior Industries made the posts for the trail, and the trail was installed.

Beavers said she is pleased with how the community responded to the goal setting.

“I’m hoping that people will read these goals and support one another. For example, I’ve learned some things that Superior Industries does that I didn’t even know,” Beavers said.

“If you read the ”goals" list, you’ll see that some of the organizations are trying to raise money for a certain project. Or some of them are trying to have a larger attendance or more people entering their store. We can help one another by reading these goals and know what each other is working on,” Beavers said.

Click here to subscribe to our 10/11 NOW daily digest and breaking news alerts delivered straight to your email inbox.